Company: Gamezo
Website: gamezo.co.uk
Role: Guides Editor
Period: June 2022 - November 2022
Employment type: Part-time
Contents
Content Production
To facilitate the expansion of Gamezo I stepped into the role of a Guides Editor to find guide opportunities, collaborate with writers to ensure high-quality content as well as track the performance of published guides.
As a Guides Editor, I was the first point of contact for any writers that are working on guides for Gamezo, both new and experienced. With extensive experience in guide writing, I had a clear understanding of the quality and format requirements at Gamezo.
My job was to make sure all the content met these key requirements by making necessary changes or requesting writers to rewrite the guide:
Clear structure
Relevant content in internal and external links
Simple and easy-to-read language
Consistent formatting throughout the article
SEO optimization
Visually appealing, clear, and fitting images
For newer writers, we also prepared a "Guide Writer Wiki" that contains all the necessary information, resources, and tips required to make the best article in terms of content and SEO.
Idea/Keyword Research
There are always new games coming out and older ones reviving. With constantly shifting trends my responsibility was to look for new opportunities to create content. To find keywords I used the ahrefs.com keyword tool identifying low-competition topics as well as analyzing what other outlets were working on:
However, since the data can be inaccurate and outdated it was crucial to do extensive research and visit the SERP page for additional information.
Another way of getting fresh Google queries was by using autofill, especially if it's a newer game or topic that just appeared and wasn't shown in Ahrefs yet.
Performance Analysis
A few months after publishing the article it was reviewed using Google Analytics. There were a few key metrics to look at:
View count
Bounce rate
Time on page
View count. This highlighted the overall demand and interest in the keyword. If the view count was low the target keyphrase might have needed an adjustment, it was also possible the topic ended up being too competitive or had an overall lack of interest. If the view count was high there was an opportunity to expand on related topics.
Bounce rate. The bounce rate allowed us to understand whether the related topics were in fact demanded or not. Each article had a set of related articles that we encouraged readers to check out.
Time on page. Even though many readers skim through the articles and find information needed in under 30 seconds, longer times spent on the page indicated article formats that are worth using to keep the reader engaged.
Achievements
Stepping into the Guides Editor role allowed Gamezo for a quicker expansion and faster content production. Throughout my work as a Guides Editor at Gamezo I:
Collaborated with a team of 10+ writers on content production ensuring time‑sensitive deadlines and quality standards
Overseen the production of more than 240 articles. Tracked their performance via Google Analytics and updated underperforming content
Found guide opportunities using Ahrefs and Google from existing and upcoming video games that generated an additional 150,000 views per month
Increased the average monthly viewership by 35%