Projects

This section showcases my project work, including a PR audit and mock press release built to understand media relations from the publisher's side, alongside academic marketing and content strategy research from my esports degree. Each page includes an overview of the project, its goals and objectives, development process, and final results.

PR audit for VCT 2027 format announcement

To better understand coverage tracking in PR, I put together an audit for VALORANT's VCT 2027 format announcement.

Apr 27

Mock press release for Destiny: Rising release date announcement

As a part of learning about games PR, I put together a press release mockup for the release date announcement of Destiny: Rising.

Apr 1

Research on Riot Games' Content Marketing Approach for VALORANT Champions 2022

As part of my final-year project at Staffordshire University, I wrote a research paper detailing content marketing for the VALORANT Champions 2022 esports event. This research got a mark of 80% (considered first-class) and, on July 15, 2025, was published in the peer-reviewed scholarly journal Press Start. The paper went through multiple iterations over two years, improving its content, formatting, and structure. This article is a summary of my research, with key points discu

Aug 24, 2025

Marketing plan for Overwatch Training Grounds (Concept)

A marketing plan for a hypothetical Overwatch event. This plan was a part of my final year project at Staffordshire University.

May 23, 2023

Beyond The Machine Expo

The Expo at Staffordshire University was a three-day event made of multiple gaming experiences created by esports and game school students.

May 18, 2022